In news that unfortunately doesn’t surprise us (but really should), the exclusion of Rey from Star Wars: The Force Awakens merchandise was not by mistake – it was a decision made to “improve sales.”
Because who would want merchandise that features the main character of the film right? Not boys… that’s for sure.
According to an industry insider the “diminishing of girl characters is common in the industry” and that the philosophy in the toy industry is to “maintain the sharp boy/girl product division.”
Unfortunately this is not an isolated incident. The absence of major female characters can be seen in everything from colouring books to t-shirts. Last year alone, merchandise for major films like Guardians of the Galaxy and The Avengers: Age of Ulton left out Gamora and Black Widow.
This year, the internet exploded when it noticed that Rey was missing from a large amount of Star Wars merchandise. Action figure playset, board games, t-shirt and more did not featured her. Hasbro recently came under fire when they released The Star Wars: Monopoly game featuring Finn, Kylo Ren, Luke and Darth Vader.
“No boy wants to be given a product with a female character on it” the industry insider was told. I think the internet begs to differ.
Make your voice heard people and vote with your wallets, don’t let the industry keep this state of mind going.
For more on this, check out the original article at Sweatpants & Coffee.